Lana Del Rey Wiki
Tumblr m8v1u1I4B91r861hjo1 500.png

In summer 2012 we heard word that Lana would be the face of a new H&M campaign, for both the fall and the winter range.

As well as being the face, she was also the voice, by releasing a cover of Blue Velvet as a promotional single for the campaign. It was decided to shoot an entire music video for the song, rather than a commercial.