In 2012 Lana became the face of the Jaguar F-Type car. A statement from their website:
"The car was revealed in front of the dramatic setting of the 18th century Musée Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire’, that she has written as part of her collaboration with Jaguar for the launch of the F-TYPE. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will be featured on her new album. Starring Golden Globe nominated and Emmy Award-winning actor Damian Lewis, the short film is scheduled to be filmed in South America next month and will be released early 2013."
The car even possesses a lipstick holder, said to be the singers idea.
In September, at the same time as her announcement of the Paradise Edition, the song Burning Desire became available to buy on itunes.
She has previously been the face of a clothing company in the H&M Campaign .